Forget the World: Why Your Voiceover Website Should Reflect You
When you’re setting out to build a new website—especially as a voice actor—it’s tempting to want a design that “appeals to everyone.” I hear it all the time in my work as a project manager for Voice Actor Websites that specializes in voice talent:
“What layout do people like?”
“What colors will people like?”
“What fonts are best for attracting clients?”
It’s completely understandable. You want your website to succeed. You want it to resonate. But here’s the truth: Your website should reflect you. There is no one-size-fits-all answer. Because there is no one-size-fits-all voice, brand, or client.
And chasing that mythical “perfect” layout, color, or functionality? It’s exhausting—and ultimately ineffective.
There’s No Universal Formula for Website Success
You could spend hours (or days!) researching the “perfect” font. Or agonizing over whether your hero image should be smiling-you-with-a-mic or waveform-in-motion. But here’s the thing: even if you used the exact same design, colors, and layout as a top-tier voice actor, it wouldn’t guarantee you their results.
There are simply too many variables at play. What works for one person’s site may not work for yours. Why? Because you’re not them. Your voice, your strengths, your niche—it’s all different.
And how you market your website is a whole different story.
A site’s success doesn’t come from imitating someone else. It comes from clarity, consistency, and authenticity. It comes from YOU!
Reflect What YOUR Voice Sounds Like
Rather than focusing on what others are doing, start with you. Reflect what your voice sounds like. Translate your personality and professional focus into your design choices—colors, layout, font, tone of copy, and even the way your demos are presented.
Are you conversational, relatable, articulate, and knowledgeable? Then a clean, corporate-style website may not do you justice. Are you the “relatable” and “friendly”? Perhaps a casual headshot might work well. Or a bold, colorful design may compliment your quirky character voices. Whatever your styel, show it off with organized layouts and confident messaging.
Don’t design your website for everyone. Design it for the people who are most likely to hire you.
My style is casual, conversational, and trustworthy. The hat on my site is one that I’ve worn for years. It’s me. So I used it as my banner image. The photo was taken on my neighbor’s shed. Again, my style and something personal to ME.
Embracing Individuality (Without the Pressure to Please Everyone)
We live in a culture that shouts about individuality and authenticity—but somehow still pressures us to make our individuality universally appealing. That hasn’t always squared with me – like trying to hammer a square peg into a round hole.
In voiceover (and in life), you are told to be yourself. And then—when it’s time to market yourself—you’re expected to look and sound like everyone else. That’s not just frustrating. It’s ineffective.
Instead, embrace what sets you apart. There’s no shame in not being “everyone’s voice.” That’s what makes you memorable.
FTW: Forget The World
I’m a longtime drummer. One of my musical heroes, the late great Aaron Spears, used to talk about a phrase he carried with him when he played: FTW – Forget The World.
It meant: stop worrying about how everyone else is playing. Don’t focus on how you stack up. Just play what YOU are comfortable playing.
The same goes for your website. Forget what everyone else is doing. Build a site that serves your goals, showcases your voice, and supports your clients. That’s it.
You don’t need the perfect color. Just your color.
>You don’t need the perfect font. You need one that feels right for you.
>You don’t need to chase what’s popular. Be clear about what you bring to the table.
In the End…
The most successful voiceover websites aren’t trying to be everything to everyone. They’re focused, personal, and professional. They speak with clarity—just like the talent behind them.
So next time you’re tweaking that layout, choosing that color, or writing your About section, ask yourself:
Is this me?
If the answer is yes, then you’re on the right track.
Forget the world—and let your voice lead.